As: Designer
Under: Nazan Giasson, ED
FOX Entertainment:
Marketing Meets Trollbäck
I was put in touch with FOX Entertainment’s Growth Marketing department, who weren’t happy with the current look and feel of their presentation materials. Commonly, especially for larger brands, presentation materials are tailored for corporate, usually resulting in a more reserved, pared-down visual sensibility. These corporate materials are usually made available to all departments and are largely intended for internal use. What is also common is sales and marketing departments who are in need of presentation materials, including information rich content, but they need them to visually represent the more public-facing, commercial aspects of the brand. Luckily, industry legends, Trollbäck and Company, had recently finished up a complete rebrand for FOX Entertainment, giving me a top-notch creative toolbox to work with. Digging into the assets, we pulled out the bold graphic library, the entertainment-centered IP, and the custom typography. These design decisions perfectly aligned the Growth Marketing department’s visual personality with the larger FOX Entertainment brand, as well as successfully communicating it’s affiliation to other internal departments, and to external existing and potential B2B clients.