As: Art Director
Under: Sara Haney, DD
With: Trevor Lazarus, DCS
Jefferies:
Annual Report...ish
Jefferies, a full-service investment banking and capital markets firm, is a client like many others: they have to publish an annual report every year. And, also like many other clients: sometimes the year they’re reporting on wasn’t exactly their best. So, what to do? How do you highlight the wins during a year of greater losses? You tone things down, both in terms of messaging and visual approach. You focus on clean layouts, well-structured typography, understated photography, and graphic treatments with a minimal feel so that you can point to the achievements without overdelivering on information. That’s exactly what we did. And it turned out great.