As: Designer
Under: Cliff Selover, CD
Warner Media:
Corporate, But Make It Sales
I was brought on to this project under the pretense that Warner Media was in need of a designer who could take their newly-minted corporate brand developed and deployed by none other than Wolf Ollins, and reintroduce some of the visual charisma of their sales materials. Of course I said yes, and then promptly realized the herculean task before me. This required not only the application of the new brand to these materials, including new grids, typography, palettes, icons, and messaging, but the building-out of an entire library of customer-focused images that all needed to be retouched in order to feel on-brand. And that’s what happened. What you see here is the collective effort of one person—that’s me—who curated every image, retouched every single one to create a cohesive collection, created countless flexible layout templates, updated existing icons and created new sets where needed, refined a newly combined palette, set everything to Wolf’s grid and type usage, and seamlessly blended their pre-existing, eye-catching sales look-and-feel with a premiere corporate rebrand made by one of the best in the business.